Hexin Toy Co. Ltd Case Study Example | Topics and Well Written Essays - 2500 words

Hexin Toy Co. Ltd - Case Study Example Selling concept go through in this cycle, that is product to selling & promotion to profit through sales volume. Selling concept was characterized by a heavy reliance on promotional activity to sell the products, the firm wanted to make. The selling stage, unfortunately overly aggressive selling the "the hard sell"--- & unscrupulous tactics was also involved at a stage. 1.3 Product concept: The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. Product also included persons, places, organization &ideas. As example; IBM PC they offer faster system, touch stone screen, ms dos operating system, first 3.5 inch floppy drive, 30%wholesale 40% margin, Hewlett- Packard discovers. This concept very the importance of product & the consumers needs & wants. Marketing Concept: The marketing concept is a simple but very important idea. The marketing concept means that an organization aims all its efforts at satisfying its customer -at a profit. Marketing concepts constitutes with four essential elements. Such as understanding customer's need, target market, profitability and above all integrated. Marketing concepts guides the whole company effort through developing long and short term marketing plan. 1.5 Societal Marketing Concept: The societal marketing concept holds that the organization's task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer's and the society's well-being. The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices.... The product concept holds that consumers will favor those products that offer the most quality, performance, or innovative features. The product also included persons, places, organization &ideas. As an example; IBM PC they offer faster system, touchstone screen, ms-dos operating system, first 3.5-inch floppy drive, 30%wholesale 40% margin, Hewlett- Packard discovers. This concept very the importance of product & the consumer's needs & wants. Marketing Concept: The marketing concept is a simple but very important idea. The marketing concept means that an organization aims all its efforts at satisfying its customer –at a profit. Marketing concepts constitute with four essential elements. Such as understanding customer’s need, target market, profitability and above all integrated.1.5 Societal Marketing Concept: The societal marketing concept holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desir ed satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well-being.The societal marketing concept calls upon marketers to build social and ethical considerations into their marketing practices. They must balance and juggle the often-conflicting criteria of company profits, the consumer wants satisfaction, and public interest yet a number of companies have achieved notable sales and profit gains by adopting and practicing the societal marketing concept.

See order instructions Assignment Example | Topics and Well Written Essays - 500 words - 2

See order instructions - Assignment Example Krishna then tells Arjuna that it is his right to fight. He uses the following arguments; Arjuna is a Kshatriya, and so it is his dharma to fight if he disobeys he will suffer bad karma. The other argument is that the soldiers he will kill will not die, and only their bodies will die. Finally, if he refuses to fight the soldiers will die in some other way (Hindu worldviews, p.12). According to the author, the Gita justifies war based on the arguments of Krishna. Also in the Gita there are certain rules about war that are similar to the Western just war principles but justified differently. Most of the Hindu rulers have used war and most of the citizens have supported it. However, from the author most Hindus believe Ahimsa is against both animal sacrifice and war. The best-known anti-war Hindus were Vinoba Bhave and Mohandas K. Gandhi. The author also demonstrates that ‘just war’ which is the use of war to finish a war or injustice as advocated Arjuna by Krishna, shows that the end justifies the means. Gandhi reversed the order and claimed that the means justify the end. Gandhi interpreted the Gita as a spiritual message dealing with the inner human struggle and not external war (Hindu worldviews, p.14). According to the author, Gandhi had an idea that after the end of a war there will be many deaths, and the situation will be worse than it was. He also saw that Arjuna had selfish favoritism since he was not opposed to war he was just opposed to killing his relatives. Therefore, if war were acceptable, he could also kill his relatives. On the other hand, Vinoba noted that Gita teaches about the worship of God and service to others especially that in need and not killing them. The author shows that most Hindus see violence and warfare as a regular part of life, especially the Kshatriyas. The work of police officers in the criminal justice system is to ensure that